Supermarket shelves (also called gondola shelves): Primarily used for displaying goods in supermarkets, facilitating buyer viewing and customer selection. The main target customer group is supermarkets/pharmacies/convenience stores. Currently, distributors mainly acquire customers through referrals from social resources, that is, by having connections with investors or owners in these industries. Distributors need to have certain design capabilities or establish relationships with multiple professional design companies, as actual business mainly revolves around the upgrading or renovation of existing stores and the establishment of new stores. Only distributors with complete store design or turnkey store capabilities can fully undertake projects and provide comprehensive delivery services. Based on project delivery examples, social media promotion can be carried out to increase and solidify customer growth beyond existing contacts and build a service brand. Existing retail projects and resources can be leveraged to increase after-sales service for supermarket POS systems and equipment, and to increase back-end service support for consumable supply, thereby increasing profits. The POS system's payment channels can be built to facilitate bank card or cardless payment services through the local national banking system, which can increase business diversification and the overall sustainable profitability of the business in the long run.
Storage racks (warehouse shelves): Used for storage in companies or homes, they have wide applications in small shops, company warehouses, home garages, personal studios, and home basements. They can be extended and combined with tool holes and wall-mounted panels as needed. This is currently the market segment with the greatest growth potential. Currently, the main channels for acquiring customers in this segment are online stores and social media, with live-streaming sales showing particularly rapid growth. Traditional offline sales systems and high-end furniture stores represent relatively stable sales channels. However, end customers have higher requirements for packaging and a better shopping experience.
Cantilever racks are primarily suitable for displaying long or tubular goods. Their application scenarios are relatively fewer than other product categories. The majority of customers are building materials retailers or warehouses, and marketing channels are relatively limited. Currently, most sales channels overlap with pallet racks. Customer acquisition methods primarily include short video marketing and offline promotions in professional markets.
Cantilever racks:Primarily suitable for displaying long or tubular goods. Application scenarios are relatively fewer than other product categories. The majority of customers are building materials retailers or warehouses, and marketing channels are relatively limited. Currently, most sales channels overlap with pallet racks. Customer acquisition methods include short video marketing and offline promotion in professional markets.
Pallet racking: Primarily used in large enterprises and factories for raw materials, finished products, transit warehouses, or distribution warehouses, it traditionally holds the largest market share. Currently, the biggest growth is driven by the construction of distribution and logistics centers for major e-commerce companies. Due to metal fatigue and product damage caused by handling during actual use, the current product lifespan is around 15 years, classifying it as a slow-moving consumable. With the development of local area networks (IoT) and e-commerce, coupled with automated sorting lines and shuttle vehicles, the future development prospects lie in the construction and renovation of smart warehouses. This product requires a high level of expertise from distributors and is currently the most competitive product in the racking market. Distributors who want to complete project delivery faster and handle after-sales service can maintain a stock of pallet racks. Currently, sizes are mostly matched to pallet dimensions, with 2.4 meters or 2.7 meters being the most common. Marketing channels are primarily based on the traditional agency system, but more collaborations with professional design companies for project bidding and basic brand building and promotion through social media are also possible.
